Jelita JM (0383466) Bachelor of Fashion Design Technology

Final Compilation Task 1 - Exploration ( link ) Task 2 - Visual Analysis & Ideation ( link ) Task 3 - Development & Design ( link ) Design Fig. 1: Alternative Movie Poster: Knock at the Cabin_Jelita Joice Maharani_Task 3 For my finalized design, I wanted to create a feeling tension and unease that matches the plot of the movie, Knock at the Cabin. I chose red tones for the characters to make them stand out and show strong emotions, while the glowing cabin acts as a focal point of the design. I chose red because it is the color that mostly represents danger and threat, while I also wanted to highlight the cabin white to represent innocence before doom follows them. The hand-drawn title follows the curve of the path towards the cabin, giving it an unbalanced, unsettling look, and the typewriter-style font for the director's name adds a cinematic contrast, since this is also inspired by a movie poster. The purpose of the design is to grab the viewer's attention, just as th...

Development & Design Hey, it's Jelly... again. For the third and final part of the task, we are required to choose one of the sketches that we made that was inspired by the design that we selected in the previous task. We would then have to develop and refine it with design principles in mind. We need to finalize the idea, give it a title, and write a rationale about it to explain/defend the process, purpose, and design principles applied. Development In truth, the way I developed this design is quite messy, with a lot of changing priorities while drawing and quite a few times experimenting other parts instead whenever I feel stumped. Selected Sketch Fig. 1.1: Scanned manually-drawn selected sketch Process Initial Sketch and Digitization Fig. 1.1: Rough manual sketch Fig. 2.2: Digitalized sketch in Ibis Paint w/ initial coloring I began by sketching the poster layout on paper to plan the composition and positioning of the main elements. This helped me visualize the overall stru...

Visual Analysis Hi, it's Jelly again. For the second task of this project, we are required to do a visual analysis on an artwork that we have selected from the previous task. For this project, I have selected one of M. Night Shyamalan's "Knock at the Cabin" posters, specifically Poster #4 that was made by Lindeman and Associates . Apart from having to do the visual analysis, we are also required to sketch 3 designs that would improve or recreate the idea of the initial design and what it wants to achieve by using the design principle knowledge we have acquired throughout the first task of the project. A general idea of how we were able to create the sketches along with its reasoning is also expected, in order for the reader to understand the process of the sketch. What is Visual Analysis? As for my understanding, visual analysis is a method of understanding a design by analyzing the elements and principles used in order to understand its structure, and properti...